Not sure what to track, don't trust what you're collecting, or can't make sense of what you have? Let's work together to get more from your data.
Identifying what to measure, why it matters, and how to build the infrastructure to support it.
Accurate, complete, and compliant tracking - implemented properly from the start.
Analysis, reporting, and automation that turns your data into decisions - without the manual effort.
"Graham delivered a really great GA4 training course, which left us feeling much more confident using the platform."
"The tracking that Graham has set up has enabled us to have a better understanding of how users are behaving on the site and take action to optimise website performance and marketing spend. Graham was great to work with and made the whole process easy to understand."
"Graham is a highly skilled and efficient analytics expert who supported us with our GTM migration and transition to GA4. He is reliable, knowledgeable, and easy to work with. I would recommend Graham to any organisation looking to enhance their analytics capabilities."
"Graham expertly supported us through GA4 migration, consent banner integration, and dashboard builds across our portfolio of websites. His ongoing consultancy and support is invaluable to the team."
With over a decade of experience across data and marketing, I went independent in 2022, starting dotfound.
I work with you to understand your organisation and the data that will drive it forward.
I build the infrastructure to gather the data you need.
I make sense of that data and turn it into action that drives results.